Born this date in 1846 was William Horlick, food manufacturer and the original patent holder for malted Milk. 10 things you might not know about his product, Horlicks:
For anyone who doesn’t know what it is, it’s a sweet malted milk hot drink powder developed by James and William Horlick.
The brothers emigrated to the USA, William in 1860 and James in 1873, and it was in that year that they they founded the company J & W Horlicks in Chicago.
Horlicks was originally a food for babies and invalids.
The Horlicks brothers invented a condition called 'night starvation' for their advertising campaign. The cure, as you may already have guessed, was to have a mug of Horlicks before bed.
Horlicks was later made and marketed by GlaxoSmithKline as a nutritional supplement.
Horlicks in the UK is currently owned by Aimia Foods.
What is this stuff made of? In the UK at least the ingredient list is The main ingredient in the United Kingdom formulation is a mixture of Wheat flour, malted wheat, malted Barley, dried whey, Calcium carbonate, dried skimmed milk, Sugar, palm oil (certified by the Roundtable on Sustainable Palm Oil), Salt, Anti-Caking Agent (E551), and a mixture of vitamins and minerals.
In South Africa, you can get Honey and Horlicks flavoured milkshake.
In Hong Kong, it’s a popular drink in cafes and can be served hot or cold, with ice.
Horlicks was the sponsor for Dan Dare, Pilot of the Future, a serial broadcast on Radio Luxembourg in the 1950s.



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