1 July: Estee Lauder

Cosmetics businesswoman Estée Lauder was born on this date in 1908. Here are some thing you might not know about her.

1. She was born in Queens, New York and her parents gave her the name Josephine Esther Mentzer. Esther was to be her first name, after a much loved great aunt, but her parents decided at the last minute to name her Josephine with Esther as her middle name. It didn’t stick; she was soon nicknamed Esty and ‘Estée’ was a variation of that.

2. Her father had a hardware store and the young Estée would often help out there. It was here she developed a taste and aptitude for business. Although she did harbour a dream of becoming an actress, with her "name in lights, Flowers and handsome men".

3. Fashion and beauty were early interests, and when an uncle from Hungary came to stay, who happened to be a skin specialist, she started helping him out, and learned from him.

4. In her early twenties, she met and married Joseph Lauter, who later changed his name to Lauder. They were married for nine years before Estée decided she’d married too young and wanted to experience all the aspects of life she had missed, and so they divorced. She soon realised she’d made a mistake and had given up the "sweetest husband in the world". They remarried three years after the divorce and stayed together until Joseph died in 1983.

5. In 1946, Estée and Joseph Lauder founded ‘Estée Lauder cosmetics. Initially, they sold just four products. Estée strongly believed that the ideal beauty routine didn’t need to be complicated and involve more than a few key products. She believed 3 minutes morning and evening were enough to spend on beauty routines. “Never sell a customer what she doesn’t want or need,” she wrote. Hence their early range was limited, including Skin treatments, a rouge, and a makeup base. She would go to beauty salons and demonstrate her products to women as they sat under the hairdryer.

6. There’s a story, which may or may not be true, that on one occasion Estée went to sell a perfume to a Department store, but they turned it down. She went out into the shop and smashed a bottle of that perfume on the floor. When customers started asking what that fragrance was, the store had to change their minds and place an order.

7. In 1953, women generally didn’t buy perfume for themselves but rather had to wait for their husbands to buy it for them as a gift. Estée had the idea of combining a perfume with a bath oil, which women would buy for themselves. Hence they could also get as much perfume as they wanted whenever they liked.

8. Her company’s innovations included the first night serum, as she understood that skin repairs itself mostly at night and the texture of a serum was the best to penetrate the skin and aid the process. She invented the “Gift with Purchase” concept, now a standard industry practice. She was also the first to produce a high-end fragrance for men, Aramis, in 1963.

9. It was important to Estée to know her employees personally, even when the company grew into a large corporation. She made sure to meet all prospective employees in person. “I don’t look at their resumes…I look at them,” she said. “My decision is based on chemical reaction."

10. She was the first woman to receive the Chevalier class of the Legion of Honour from the Consul General of France in 1978; and was the only woman on Time Magazine's 1998 list of the 20 most influential business geniuses of the 20th century.

I also write novels and short stories. If you like superheroes, psychic detectives and general weirdness you might enjoy them. 

Check out my works of fiction at https://juliehowlinauthor.wordpress.com/my-books/